...write less, but more often.
Oh, there, I gave away the punch-line without any buildup! And yet, you're still reading. Why is that? Probably three reasons:
- Some: because you've learned you like my writing style. (Thank you! I appreciate you!)
- Some: because the dialogue-style of this post has you engaged. And...
- Some: because your peripheral vision tells you it isn't that long of a post, so a huge investment won't be necessary.
Seriously. I can't tell you how many times I've felt truly bad, because some good brother says "Please read this, tell me what you think." And, dutifully, I click over, and... my eyes go down, down, down, down, and yes once again, down. As they do, they glaze over, hope fades, my heart sinks, and I don't even want to start because I know I won't want to have to endure to the end to be saved.
Put another way: use words like you have to pay for each one, instead of like you're paid for each one.