by Phil Johnson
Do you not know that friendship with the world is enmity with God? Therefore whoever wishes to be a friend of the world makes himself an enemy of God.—James 4:4


That truth is ignored or rejected by multitudes of 21st-century evangelical Christians who wrongly believe that if the church does not first win the world's friendship and admiration, we have no hope of reaching anyone for Christ. Some of today's largest and most influential churches even take surveys to find out the desires and ambitions of unbelievers in their communities. Then they plan their Sunday services accordingly, putting on a performance that caters to what people say they desire.
Popular televangelists follow a cruder version of the same strategy, promising people health, prosperity, and riches in return for money. They are today's equivalent of the medieval indulgence-sellers. These religious charlatans make their appeal blatantly and directly to "the lust of the flesh, the lust of the eyes, and the pride of life"—the same carnal cravings that 1 John 2:16 says are "not of the Father but . . . of the world."
Churches are full of people who are sinfully obsessed with the whims and entertainments of this world. They are desperate to keep up with various worldly fads and secular celebrities. They wrongly believe that if they embrace the icons of pop culture, the world will also embrace them and therefore be more open to Christ. So they wear the badges of worldly fashions; they echo the key elements of worldly wisdom; and they immerse themselves in worldly amusements. They cultivate an unhealthy appetite for attention, popularity, and worldly approval, convincing themselves that this is a valid evangelistic strategy.
Even in the highest echelons of evangelical academia certain scholars seem driven by an unhealthy yearning for academic renown. They become so desperate to win the admiration of their counterparts in the secular academy that they willingly compromise the truth and sometimes even apostatize completely.
The wish to be noticed and admired by other people is itself a carnal, illegitimate lust. Jesus condemned the Pharisees because, "They [did] all their deeds to be seen by others" (Matthew 23:5). They made a show of public piety to give the impression they were holier than anyone else.
Like the Pharisees, today's stylish evangelicals fancy the praise and recognition of other people. But unlike the Pharisees, most of them want to be noticed for being hip, not holy.

According to Jesus, the only business the Holy Spirit has with the world outside the church is to "convict [unbelievers] concerning sin and righteousness and judgment" (John 16:8). Those are precisely the themes that are typically omitted when churches become too interested in winning the world's approval.
The church must get back to preaching the gospel, remembering that the message of the cross, when faithfully preached, is by God's own design "a stumbling block to Jews and folly to Gentiles, but to those who are called, both Jews and Greeks, Christ the power of God and the wisdom of God" (1 Corinthians 1:23-24). The gospel alone is "is the power of God for salvation to everyone who believes" (Romans 1:16). Christians should not be ashamed to proclaim it.
It's true that if we are faithful, many in the world will view us with contempt as enemies—and we must be prepared for that. "Do not be surprised, brothers, that the world hates you" (1 John 3:13). The world put Christ to death, and He said, "A servant is not greater than his master.' If they persecuted me, they will also persecute you" (John 15:20).
Furthermore, our Lord Himself didn't shy away in shame or retaliate in anger. Indeed, "to this you have been called, because Christ also suffered for you, leaving you an example, so that you might follow in his steps. . . . When he was reviled, he did not revile in return; when he suffered, he did not threaten, but continued entrusting himself to him who judges justly" (1 Peter 2:21-23).

From 95 Theses for a New Reformation: For the Church on the 500th Anniversary of the Reformation, edited by Aaron B. Hebbard (Eugene, OR: Wipf & Stock, 2017), 144-45.